New World Supermarkets in NZ conducted a nationwide talent quest amongst their staff for their new brand campaign 'Veggie Orchestra'. An amazing story was unfolding as people bought their dreams of performing to life, only to have their instruments swapped for something a little crazy. Brooke Benton did an amazing job capturing the growing excitement of the staff going for it during the callbacks, rehearsals, music recording and filming of the television commercial, in what became a series of four webisodes - The standout line "There are some people out there still shaking their shoulda, coulda, wouldas and I just want to absorb as must as I can on this awesome awesome journey!' - I loved them all, they created a magic energy.
56 hours of footage on every format possible, 4 x 6 min webisodes finished in under 3 weeks.