It started with a call for entries sent out to all NZ's art schools. The 13 winners had 42 pieces of work projected on 34 huge billboards in New Yorks Times Square - The largest ever sychronised display in Times Square history. The event was beamed back live to the art schools in NZ, while it was captured on five Alexas mounted on a helicopter, two camera cranes and two steadicams - resulting in 8.6 terabytes of footage for a two minute cinema commercial timed to play just before 'The Hobbit' opened across New Zealand.
A truly audacious idea to celebrate the possibilities of Ultra Fast Broadband with the artists of the future who will be the ones using it.